1. Are You Ready:
This session of Export-U is designed for those taking a first look at international trade. It addresses some of the “Myths and Realities” of exporting, and discusses various factors that influence your chances for success. The goal is to help you determine if you are ready to take the leap from local or national marketing, to international marketing.
(Runtime: 16:50 minutes)

2. Global Market Research:
This session explains the basics of global market “desk” research --- a critical first step toward finding profitable overseas markets. Such advance research can help you maximize opportunity and minimize risk, and insure the success of you international business venture. Our goal is to explain what you need to consider, identify some sources for the data, and how to make sense of it.
(Runtime: 15:26 minutes)

3. Secondary Research:
In this session, we explain how secondary research can help you refine your list of potential overseas markets to a manageable number – usually a short list of just the 3 or 4 top markets. Well show how you can take into account a wide range of critical “soft” data that does not easily lend itself to numeric analysis, including political, economic, and cultural conditions.
(Runtime: 15:11 minutes)

4. Costing:
In this session we complete a costing exercise to see whether your product can be price competitive in markets you have selected. We show how your final sales price is affected by the costs associated with moving your goods overseas. These include factors like shipping, duties, fees, and insurance.
(Runtime: 23:26 minutes)

5. Approaching the Market:
In this session we explain how the U. S. Commercial Service (part of the U. S. Department of Commerce ) can help you approach and sell into overseas markets. We discuss how their over 100 US and 160 foreign offices offer invaluable export assistance services, including the International Partner Profile, International Partner Search, Gold Key, Platinum Key, trade leads, and sponsored trade events.
(Runtime: 15:27 minutes)

7. INCOTERMS for Shipping
Here we briefly introduce INCOTERMS and explain how they are used in export trade. These internationally standardized terms define the responsibilities of exporters and their overseas customers for various phases of the shipping process. They also clarify pricing, by spelling-out who is responsible for which shipping cost. Our goal is to provide a very brief introduction to INCOTERMS with references for more detailed investigation on our links page.
(Runtime: 6:58 minutes)

8.  Payment Terms
In this eighth session of Export-U, we discuss how you can get paid for your export sales. We  also consider the relative merits and risks associated with several types of payment, including: cash in advance, confirmed letter-of-credit, advised letter-of-credit, cash against documents, documents against acceptance, and open account. We also touch briefly on how you can reduce your payment risks with export credit insurance.
(Runtime: 21:31 minutes)

9.  SBA Financing
In this ninth session of Export-U, we  discuss how the U. S. Small Business Administration offers bank loan guarantees to help American exporters. We  also introduce the three primary SBA international loan programs: Export Working Capital, Export Express, and International Trade Loans, and consider the merits of each for various situations.
(Runtime: 17:55 minutes)