Rating sales potential in several markets
This session explains MATRIX market analysis, a useful decision-making tool when you are considering the relative potential for sales in several export markets,. The basic MATRIX concept was introduced in Session 2. In this webinar, we will dive deeper and explain how to construct a MATRIX for your product using Microsoft Excel. Then, we will show how to manipulate it to derive a overseas market potential ratings.
Bob Erwin, who teaches this session, recently retired as Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He now operates the Export-U online training program for the Georgia District Export Council, of which he is a member. Bob has over 35 years of experience in the field of international trade. Prior to joining UGA Bob held various senior positions in government and industry, and he has worked in over 40 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of the National Association of Small Business International Trade Educators (NASBITE), is a Certified Global Business Professional, and has been honored as a NASBITE Distinguished Fellow.