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2: Market Intelligence

(Runtimes: A- 8:27, B- 15:41 minutes)

1    Play Webinar 2A Play Webinar 2B 3   

Getting accurate intelligence on overseas markets

These two sessions review some of the key information you should consider, show where to find it, and explain how to make sense of it all. Our goal is to help you identify prime opportunities, minimize risk, and ensure the success of your export venture. This session has two parts:

2A explains the process of market intelligence gathering, and shows how to unlock relevant data on global trade patterns and trends.
2B describes how other factors, like demographics, country risk, and special industry data also affect export prospects, and how to analyze this data to produce actionable market intelligence.

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Bob Erwin, who teaches this session, recently retired as Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He now operates the Export-U online training program for the Georgia District Council, of which he is a member. Bob has over 35 years of experience in the field of international trade. Prior to joining UGA Bob held various senior positions in government and industry, and he has worked in over 40 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of the National Association of Small Business International Trade Educators (NASBITE), is a Certified Global Business Professional, and has been honored as a NASBITE Distinguished Fellow.

Sub-topics in these webinars include: export research sequence, harmonized codes, trade patterns and trends, Trade Stats Express, TradeMap database, demographics, CIA World Factbook, NationMaster, Wikipedia global data, country risk ratings, Exim Bank, Matrix process for rating export markets, Country Commercial Guides, and Top Market Reports.

Links to supporting material:  Presentation Handouts and Transcripts, Matrix analysis paper, Sample Matrix spreadsheet